Fashion customers advertise for PNL

Fashion giants Gudrun Sjödén, Puma, Nanso and Viking are among our customers showing their wares at PNL’s fall campaign. Companies in the fashion and clothing industry are facing their greatest challenge in modern times. The fall collection previously held throughout the fall. Today it can be finished in two weeks, and the new clothing must then be sent to shops to attract new customers. New challenges demand a new system that gives our customers total control, is reliable and has the ability to change on short notice.

PNL’s logistical solutions are both agelessly classic and highly trendy.
“PNL knows fashion in the Nordic region” is the campaign message, with advertisements in the trade publications Habit and Sportfack.

“We’re putting logistics in a specific context. Logistics isn’t just big planes and trucks, but also to the highest degree, a trend-sensitive industry,” says Therese Kaiser, marketing director at PNL.

PNL’s previous campaigns with radio advertising and billboards have attracted considerable attention and won prizes. One industry at a time is being cultivated and the fashion and clothing industry is up first.

But PNL is continuing to put the company on the map on a wider front as well. That’s why PNL is sponsoring Parlamentet, one of Sweden’s most popular TV shows.

“Logistics managers have private lives too. And when they relax in front of Parlamentet on Sunday evenings, we want them to keep us in mind,” says Therese Kaiser.

For further information, please contact:
Therese Kaiser, Manager Marketing
phone +46 8 586 187 03
Hedvig Elander, Communications Officer
phone +46 8 586 187 02


About Pan Nordic Logistics
Pan Nordic Logistics (PNL) is a Nordic logistics company offering unique solutions to companies that need to transport parcels and pallets to, from and within the Nordic region. Thanks to our comprehensive network and international partners, we are able to deliver to both companies and individuals in 190 countries around the world.

We know the Nordic region. As our approximately 160 employees are located in local offices throughout the region, we are always close to our customers. By always basing our products and services both physical and electronic on our customers' needs, we not only deliver consignments but also provide security and added value.

To meet the logistics needs of our customers, we offer the international product portfolio CarryOn. PNL is owned by the Danish and Norwegian postal services Post Danmark and Posten Norge and works closely with postal companies in Estonia, Finland, the Faroe Islands, Greenland, Iceland, Poland and Sweden. The company was founded in 1997 and its headquarters are in Stockholm. In 2005 turnover was just over 1.1 billion Swedish kronor.