New prank calls from PNL

New prank calls from PNL

The Nordic logistics company Pan Nordic Logistics (PNL) starts their new prank calls on radio today. It is the second time that PNL tests how well other actors find their way in the Nordic area. The last campaign was nominated to the advertising award the Golden Egg in 2003. During week 42-44, and week 47-49, the new revealing and entertaining radio campaign will be aired in most parts of Sweden.

PNL is owned by Post Norway and Post Denmark and and has operated on the market for more than three years. PNL is becoming more known on the market and the number of customers is growing. In order to further increase their market shares, PNL has decided to test how well big international logistics companies find their way in the Nordic region. By making prank calls to theses competitors, PNL has recorded authentic phone calls which reveal that the knowledge of the Nordic region is not always that good. Similar commercials have been aired during the last year. Now new proof has been produced.

Thanks to the radio campaign we have been able to put PNL on the map. The prank calls attracted a lot of attention on the logistics market as well as in the advertising business. We simply keep on going with a winning concept, says Benny Rhe Hansen, CEO Pan Nordic Logistics

If you want to listen to the radio campaign, please go to our campaign site www.pnl.se. The campaign can be heard on Rix FM, Lugna Favoriter, NRJ, Metro FM, Mix Megapol, Radio Match and Gold FM

More information
Therese Kaiser, Manager Marketing Communications PNL tel: +46 70 36 56 003

About PNL
Pan Nordic Logistics (PNL), established in 1997, has the most comprehensive distribution network in the Nordic region, which can reach every business and household in the region. Today, we can assist anyone in the Nordic countries to send and receive parcels and pallets within the region and to the rest of the world.

PNL is owned by the Danish and Norwegian postal companies, and works closely with Finland Post Corporation as well as Island Post and the postal companies in the Baltic Region. Our Head Office is in Sweden. We have a total of 150 employees in Denmark, Finland, Norway and Sweden. Our annual turnover is approximately SEK 1,100 billion.

Jeanette Jørgensen

Vice President Information
e-mail
T +45 70 28 60 26
M +45 21 70 81 70

Earlier pressreleases

	8/29/2008 Norwegian postal service buys a leading Scandinavian logistics company
	8/19/2008 Ingram Micro chooses PNL as their logistics partner
	4/29/2008 Nordic commerce favours the parcel market
	5/2/2007 The Danish Post’s and Norwegian Post’s joint company delivered best result ever in 2006
	1/11/2007 PNL to use radio commercials again
	11/29/2006 The logistics industry must focus on security
	11/1/2006 PNL sells Solutions to Box Delivery
	8/29/2006 Fashion customers advertise for PNL
	4/24/2006 Increased e-commerce favours logistics companies
	2/15/2006 PNL in huge campaign quoting competitors on 1729 outdoor City Backlights
	2/1/2006 Ring, and we will return parcels
	1/26/2006 Estonia becomes part of Pan Nordic Logistics post alliance
	12/14/2005 Sending parcels safe and sound
	4/26/2005 Strong result for logistics company PNL
	4/4/2005 PNL in new TV commercial
	3/16/2005 PNL carries on with price awarded prank calls
	11/22/2004 No Christmas trees in your parcels to New Zealand
	11/1/2004 Now PNL´s receivers can return parcels within the Nordic countries
	10/14/2004 New prank calls from PNL
	5/12/2004 Gudrun Sjödén expand their cooperation with PNL
	4/20/2004 PNL delivers parcels to the TV couch
	3/8/2004 PNL suited Diesel´s clothes best
	3/3/2004 PNL runs award nominated radio campaign with prank calls again
	1/27/2004 Finnish fashion to the Nordic region with PNL
	1/8/2004 Expressgods becoming part of PNL
	12/2/2003 Do not send ham as a Christmas gift to Russia
	9/24/2003 PNL makes prank calls to other parcel delivery companies and checks how well they find their way in the Nordic area
	9/8/2003 Customer Service of Electrolux maintained also after centralization of warehouses
	6/16/2003 Iceland becomes latest addition to PNLs Nordic postal alliance
	4/24/2003 PNL helps castaways on the Cattegat
	3/26/2003 Now PNL is going to keep the Nordic Region alive
	3/5/2003 Pan Nordic Logistics spreading beauty throughout the Nordic region
	2/25/2003 Pan Nordic Logistics’ Nordic post alliance expands in the Baltic Region
	1/13/2003 More satellite receivers to the world with Pan Nordic Logistics
	12/9/2002 Do not send Christmas Snaps as a gift to Finland
	11/14/2002 New actor beats Swedish Post once more
	11/7/2002 Without Expressgods no TV-shows
	9/25/2002 We can now reach all companies and households in the Nordic countries
	8/27/2002 Scandinavia’s trendiest sports wear and rucksacks are distributed by Pan Nordic Logistics
	8/13/2002 Expressgods' couriers working for TV4 and Position X
	8/11/2002 Pan Nordic Logistics is launching a new European pallet service in the Nordic countries
	6/3/2002 Pan Nordic Logistics launch a new domestic service for business customers
	5/14/2002 Pan Nordic Logistics pre-launch a new domestic service at the Transport and Logistics trade fair
	5/13/2002 The deal is now closed and Pan Nordic Logistics are the proud new owners of Expressgods
	4/17/2002 Profit increase for Pan Nordic Logistics, owned by the postal companies
	4/16/2002 Lindex and Panduro choose Pan Nordic Logistics
	3/22/2002 Norwegian and Danish postal companies make acquisitions in Sweden
	3/5/2002 CarryOn is Scandinavian and means international parcels
	1/2/2002 Scandinavian upstart challenges Posten Sverige for company parcels and post order
	10/15/2001 Pan Nordic Logistics to carry on without Posten AB
	5/4/2001 Benny Rhe Hansen new CEO for Pan Nordic Logistics