PNL carries on with price awarded prank calls
Pan Nordic Logistics (PNL) continues to prove that they are the best at finding the way in the Nordic region. This spring, the Nordic logistics company repeat three of their price awarded prank calls on radio. Previous campaigns have improved the companys position on the Swedish market and have attracted attention to the advertising business. Recently, the radio commercial was nominated to yet another award.

During only one and a half year, PNL have proved that they are the best logistics company at finding the way in the Nordic region. PNL have simply called their competitors to see how well oriented these companies are in the region. Quickly it turned out that the big, international actors know neither where Åbo, Borås nor Oslo are situated. PNLs authentic calls became revealing prank calls, which have been broadcasted on the radio in three separate periods. Now, PNL has chosen three favourites, which will be heard in several larger radio stations during the spring. Radio starts the campaign, which shortly also will comprise other media.

In only two years of more serious marketing, PNL has gone from unknown actor to becoming a logistics company to count on! We are winning market shares, awareness and advertising prices. Now, we are carrying on in the same direction, says Benny Rhe Hansen, says Benny Rhe Hansen, CEO of PNL.

PNLs radio commercials have not only attracted attention to the logistics market. They have also been nominated to the Golden egg and awarded a 50-Wattare A couple of weeks ago, one of the commercials was nominated to an award for best radiocommercial in Stora Radioreklampriset.

To hear the radio campaign, go to pannordic.com. The campaign is broadcasted during week 11-12, 15-16 and 18-19 on among other stations RIX FM, Mix Megapol, NRJ, Metro FM, Radio City och Gold FM.

More information
Therese Kaiser, Manager Marketing Communications PNL tel: +46 70 36 56 003

About PNL
Pan Nordic Logistics (PNL), established in 1997, has the most comprehensive distribution network in the Nordic region, which can reach every business and household in the region. Today, we can assist anyone in the Nordic countries to send and receive parcels and pallets within the region and to the rest of the world.

PNL is owned by the Danish and Norwegian postal companies, and works closely with the postal companies in the Baltic Region, Finland, Faroe Islands, Greenland, Iceland and Swedene. Our Head Office is in Sweden. We have a total of 140 employees in Denmark, Finland, Norway and Sweden. Our annual turnover is approximately SEK 1 billion.