PNL in huge campaign quoting competitors on 1729 outdoor City Backlights

PNL in huge campaign quoting competitors on 1729 outdoor City Backlights
PNL is the parcel company that knows everything about the Nordic region. The competitors are many, big and international. But can not find their way everywhere…

PNL has earlier dramatised this in several prize awarded radio spots, where the company has made prank calls to their competitors and asked them if they can send parcels to specific Nordic cities.

Now, PNL continues raising awareness of the company. A nationwide Swedish campaign has just started, consisting of two price award radio spots and some new pieces of evidence. In order to be seen as well as heard, quotations from the radio spots are put on 1729 backlights all over the country. And to spice it up, huge Megasize and Superbacklites are also used.

– We want to strengthen our position as a newcomer. All companies must know about us and know that we, and nobody else, are the experts on parcel deliveries in the Nordic region, says Therese Kaiser, Manager Marketing Communications at PNL.

PNL will finish the whole thing with an Internet campaign. Anyone who is a good writer and can motivate why they deserve it, has the chance of winning a dream trip to an optional Nordic destination. Åbo? Holmenkollen? Färöarna? Hökarängen? It remains to be seen.

The advertising agent is called Tank/Y&R and the media strategy has been handled by Joakim Rosenqvist at Attention. The campaign will run during the spring 2006.

For more information:
Therese Kaiser, Manager Marketing Communications, 076-527 17 03
Pelle Hasselgren, CEO Tank/Y&R, 08-545 277 00

About PNL
Pan Nordic Logistics (PNL), established in 1997, has the most comprehensive distribution network in the Nordic region, which can reach every business and consumer in the region. Today, we can assist anyone in the Nordic countries to send and receive parcels and pallets within the region and to the rest of the world.

PNL is owned by the Danish and Norwegian postal companies, and works closely with the postal companies in Estonia, Finland, Faroe Islands, Greenland, Iceland and Sweden. Our Head Office is in Sweden. We have a total of 150 employees in Denmark, Finland, Norway and Sweden. Our annual turnover is approximately SEK 1 billion.

Jeanette Jørgensen

Vice President Information
e-mail
T +45 70 28 60 26
M +45 21 70 81 70

Earlier pressreleases

	8/29/2008 Norwegian postal service buys a leading Scandinavian logistics company
	8/19/2008 Ingram Micro chooses PNL as their logistics partner
	4/29/2008 Nordic commerce favours the parcel market
	5/2/2007 The Danish Post’s and Norwegian Post’s joint company delivered best result ever in 2006
	1/11/2007 PNL to use radio commercials again
	11/29/2006 The logistics industry must focus on security
	11/1/2006 PNL sells Solutions to Box Delivery
	8/29/2006 Fashion customers advertise for PNL
	4/24/2006 Increased e-commerce favours logistics companies
	2/15/2006 PNL in huge campaign quoting competitors on 1729 outdoor City Backlights
	2/1/2006 Ring, and we will return parcels
	1/26/2006 Estonia becomes part of Pan Nordic Logistics post alliance
	12/14/2005 Sending parcels safe and sound
	4/26/2005 Strong result for logistics company PNL
	4/4/2005 PNL in new TV commercial
	3/16/2005 PNL carries on with price awarded prank calls
	11/22/2004 No Christmas trees in your parcels to New Zealand
	11/1/2004 Now PNL´s receivers can return parcels within the Nordic countries
	10/14/2004 New prank calls from PNL
	5/12/2004 Gudrun Sjödén expand their cooperation with PNL
	4/20/2004 PNL delivers parcels to the TV couch
	3/8/2004 PNL suited Diesel´s clothes best
	3/3/2004 PNL runs award nominated radio campaign with prank calls again
	1/27/2004 Finnish fashion to the Nordic region with PNL
	1/8/2004 Expressgods becoming part of PNL
	12/2/2003 Do not send ham as a Christmas gift to Russia
	9/24/2003 PNL makes prank calls to other parcel delivery companies and checks how well they find their way in the Nordic area
	9/8/2003 Customer Service of Electrolux maintained also after centralization of warehouses
	6/16/2003 Iceland becomes latest addition to PNLs Nordic postal alliance
	4/24/2003 PNL helps castaways on the Cattegat
	3/26/2003 Now PNL is going to keep the Nordic Region alive
	3/5/2003 Pan Nordic Logistics spreading beauty throughout the Nordic region
	2/25/2003 Pan Nordic Logistics’ Nordic post alliance expands in the Baltic Region
	1/13/2003 More satellite receivers to the world with Pan Nordic Logistics
	12/9/2002 Do not send Christmas Snaps as a gift to Finland
	11/14/2002 New actor beats Swedish Post once more
	11/7/2002 Without Expressgods no TV-shows
	9/25/2002 We can now reach all companies and households in the Nordic countries
	8/27/2002 Scandinavia’s trendiest sports wear and rucksacks are distributed by Pan Nordic Logistics
	8/13/2002 Expressgods' couriers working for TV4 and Position X
	8/11/2002 Pan Nordic Logistics is launching a new European pallet service in the Nordic countries
	6/3/2002 Pan Nordic Logistics launch a new domestic service for business customers
	5/14/2002 Pan Nordic Logistics pre-launch a new domestic service at the Transport and Logistics trade fair
	5/13/2002 The deal is now closed and Pan Nordic Logistics are the proud new owners of Expressgods
	4/17/2002 Profit increase for Pan Nordic Logistics, owned by the postal companies
	4/16/2002 Lindex and Panduro choose Pan Nordic Logistics
	3/22/2002 Norwegian and Danish postal companies make acquisitions in Sweden
	3/5/2002 CarryOn is Scandinavian and means international parcels
	1/2/2002 Scandinavian upstart challenges Posten Sverige for company parcels and post order
	10/15/2001 Pan Nordic Logistics to carry on without Posten AB
	5/4/2001 Benny Rhe Hansen new CEO for Pan Nordic Logistics