PNL in new TV commercial
After a bumpy ride, an urgent shipment to Stockholm ends up on a solitary freight terminal in Taiwan 8362 km from the destination. When your company is going to send parcels in the Nordic region, hire PNL we will find the way, is the message in PNL´s new commercial, which will be on TV for four weeks during the spring. At the same time, PNL´s radio spots continue to put the name of the company on the logistics map.

PNL is owned by Post Danmark and Posten Norge and has the most comprehensive network in the Nordic region. By making prank calls to big international competitors, PNL has proven on radio for one and a half year that they are the best at finding the way in the Nordic Region. Three of these eight prank calls can be heard on several large radio stations this spring too. PNL has received the award the 50-wattare and has been nomininated to the Golden egg and the Stora Radioreklampriset for the radio commercials. Now, they have decided to visualize their message and brand in a new campaign on TV.

"Choosing TV is a natural and exciting development of our very successful radio campaigns. Only during the fall, the knowledge of PNL was improved by 300 percent. By visualizing our brand and message on TV, we hope to continue our positive development," says Benny Rhe Hansen, CEO, Pan Nordic Logistics.

PNL´s commercial shows how a very urgent parcel to a fictitious Hospital in Stockholm, ends up on a solitary freight terminal in Taiwan. After a bumpy ride and a literally hard reception, the abandoned parcel is finally discovered by a confused terminal worker. When your company is going to send parcels in the Nordic region, hire PNL we will find the way, is the message from PNL. The commercial is another proof of what might happen if companies do not let PNL handle their Nordic parcels.

Short facts about the campaign
Radio: week 11-12, 15-16 and 19-20 (MTG Radio, SBS Radio). 25 and 40 second spots
TV: week 14: TV4 (Stockholm, Göteborg, Öresund, Jönköping) and TV8, Discovery. Week 15 and 18-19: TV8 and Discovery.
20 second commercial
Client: PNL, Therese Kaiser
Advertising Agency: TankY/R, Pelle Hasselgren
Production company: Spader Knekt, Johan Perjus
Media firm: Attention, Joakim Rosenqvist

More information
Therese Kaiser, Manager Marketing Communications PNL, phone: +46 70 36 56 003

About PNL
Pan Nordic Logistics (PNL), established in 1997, has the most comprehensive distribution network in the Nordic region, which can reach every business and consumer in the region. Today, we can assist anyone in the Nordic countries to send and receive parcels and pallets within the region and to the rest of the world.

PNL is owned by the Danish and Norwegian postal companies, and works closely with the postal companies in Estonia, Finland, Faroe Islands, Greenland, Iceland and Sweden. Our Head Office is in Sweden. We have a total of 140 employees in Denmark, Finland, Norway and Sweden. Our annual turnover is approximately SEK 1 billion.